The key question: What is it in IBM Domino 10 that will bring new customers?

Perhaps you can outsource your product development, but you cannot outsource creating your product vision.

It is going to be a hard, uphill battle for IBM if they are really willing to push IBM Notes and Domino again. The #Domino2025 initiative looks appealing to loyal fans, but there are still too many questions to be answered.

What does it really mean to invest in building a major release, IBM Domino 10, in 2018, ten years after the previous major release 8.5? Yes, I know there was IBM Notes 9, but Lotus Notes Domino 8.5 from 2008 was the last major release if you ask me. Is this IBM initiative a genuinely bold move, even a new beginning as IBM wants us to believe, or is it just an endgame as Volker anticipates?

In this way: by performing a radical change and by getting back to the roots. This, of course, requires bold repositioning, as well as many cuts and some compromises. But wouldn’t it be great if IBM repositioned the product in 2018 to meet market expectations in, for example, this way:

IBM Domino 10 is a low-code NoSQL platform for power users.

Radical change to perform: Ditch the Lotus Notes client and LotusScript, reinvent the IDE, and sacrifice the application compatibility, but provide tools for smooth upgrades.

Back-to-roots strategy: Focus on “citizen developers” instead of professional developers. Make it easily expandable via apps and integrations. Let power users create apps for web and mobile devices.

Is this easy? No, it is not. It is nearly impossible. Everything seems to be stacked up against IBM at this time: the brand, the market landscape, the software architecture, and the “innovator’s dilemma”. I guess even the allocated budget is insufficient.

But the most important indicator that this is not going to work can be found in the #Domino2025 initiative itself and that is the lack of product vision. You cannot ask the community where to go with your product ten years after the last major release. Either you know what your direction will be, or you do not. There is no such thing as outsourced leadership. Perhaps you can outsource your product development, but you cannot outsource creating your product vision.

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